How the Tiger Recession Changed Athlete Marketability
(Originally printed in Sports Business Journal, August 2, 2010) Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal.
Taxi Cab Marketing
While in Taipei last week to work on the Yao Ming Charity Tour, I hopped in a Taipei cab to get to a meeting. I sat in the front, while two of my Chinese colleagues
The Summer of Love
Whoever thought the summer could actually be the most exciting time of year for a die-hard NBA fan? The stars have literally aligned this summer and we are experiencing one of the most exciting free
The Hollywood Bowl is so 20th Century!
Last week, my wife and I were fortunate enough to catch the wonderful James Taylor/Carole King show at the Hollywood Bowl. Yes, the average age may have been pushing 60, bit it was a historic
Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710
Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see
Ole Los Suns!
Given that professional sports teams rely on sponsorships, broadcast rights and ticket sales as their primary sources of income, most teams avoid controversy like the plague. The goal is to appeal to as many people
Me and Ben
As a life long, die-hard Pittsburgh Steelers fan, today is a tough day for me. I’m pretty hard on athletes who get busted for bad behavior and stupid decisions. Now that it’s my favorite player,
TIGER IN THE AGE OF TRANSPARENCY
Several friends and colleagues have asked for my take on the Tiger Woods story, and how it might affect his marketability. Of course no one really knows the long-term impact on Tiger’s image, brand or
Verizons New Android Ads: Taking on the iPhone
After several years as a loyal Blackberry user, I finally made the switch to iPhone this past weekend. Although I swore I wouldn’t make the switch (primarily because of the keyboard), every weekend I found
How will the FTC ruling impact athlete Tweets and Facebook posts?
The FTC took a bold step into cyberspace yesterday when it announced new rules requiring that celebrity bloggers disclose any and all endorsement relationships they have to products or services they blog/post about. The implications
Bill Duffy Q & A
Bill Duffy has had over 25 years experience representing professional athletes. Recently, SLAM ONLINE sat down with the NBA’s third biggest agent and talked business, basketball and BDA. Bill’s philosophy of being an agent is
Boom’s Toy Giveaway
On Tuesday, December 21 Baron Davis gave back to the children of his community. Baron and the Clippers Community Relations Department provided over 500 gifts for the students of Southpark Elementary School. Baron, an LA
DC Completes His Degree
Collison returned to school at UCLA and completed his degree in History this past summer. Darren fulfilled his promise to his parents and himself by earning his Bachelor’s degree in August 2010. After being drafted
Yung Buck’s Courtside Kicks
Courtside fans at the Milwaukee Bucks game Friday, January 7 had a surprise waiting for them at their seats. Brandon provided each courtside seat with an autographed pair of his Black Under Armour Micro G
An Athlete Marketing Guy
If you need news fast about sports marketing, communications, sponsorship and legal aspects, then sports industry blogs can help. Each blog carries a different perspective on the sports industry, from industry insiders to individuals who
Millions of Fans and Counting
BDA client’s social media popularity is on the rise. On January 17, Steve Nash reached one million fans on his Facebook page. He is currently the eighth most popular NBA player on Facebook, with 1,012,866
BK For President
Effective January 1, BDA's Billy Kuenzinger will handle all functions associated with the position of president, including strategic planning, business operations and management of the entire company, and will remain BDA's General Counsel. Kuenzinger joined
Andy Rautins Q & A
Dime: What has been the biggest transition for you from college to the NBA? Andy Rautins: I think for me it is the transition to point guard. Trying to be more of a combo-guard, I’m
International Headliners
BDA players are making tremendous impact on the court with outstanding play in every top International competition this season. Playing across 16 different countries around the world, every place you look there are BDA players
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