Mr. Rodgers, Madison Avenue Is On The Line.
Athlete icons are often seen as overnight sensations. And with
Importance of Two-Way Online Discussions between brands and sports fans
Often, news blasts and company updates are one-way transmissions from
Athletes Blogs and Sponsors Message
By learning how to engage the target audience (sports fans)
Getting fans to subscribe to athletes e-mail list
So how do you get fans to subscribe to your
Useful Online Marketing Tools
Here are some tips to help you get the most
Activation As Good As It Gets: Red Bull
Red Bull is known for very aggressive, outside the box
The Summer of LeBron: There is Such Thing as Bad Publicity
Tell me LeBron isn’t pointing to his flexed bicep on
Crisis Management PR
http://www.nytimes.com/2010/08/22/business/22crisis.html The link above is to a great article in
How the Tiger Recession Changed Athlete Marketability
(Originally printed in Sports Business Journal, August 2, 2010) Many
Taxi Cab Marketing
While in Taipei last week to work on the Yao